xx通讯公司2005年夏季成都高校推广策划书 文章作者：敏忠贤 文章加入时间：2005年10月21日9:27 海尔通讯2005年夏季成都高校推广策划书 摘要:如今的手机市场，早已不再是凭具一两款机型就可以天下通吃。同质同功能同型的机型，不断涌现，先是单屏的手机充斥市场，在商家沉浸于“利惑”和消费者还来不及过瘾的同时，一些厂家纷纷推出彩屏手机，一时间手机市场上人头攒动，厂家也借此大捞一把。但是手机——这个时髦、新潮的通讯产品行业，其潜在的竞争也是激烈的、残酷的。 2003年先是诺基亚推出7250，本认为独此一家可以独擅大利，不料索尼爱立信t618横刀杀出，以低于*的价格姿态，很让消费者高呼“便宜”，可便宜还没有拣够，摩托罗拉e635就开始叫卖，比以上两者好很多的屏幕和摄像头功能，比以上两者便宜数百的价格，颇具挥泪大甩卖之意。但泪还没有挥完，阿尔卡特ot735把前者的摊位一踢，上书“出血价”2300，其真正让7250们感觉在流血。 海尔通讯产品在此时推向市场，虽然在彩智星系列叫卖后仅青岛就独占1/3的市场份额，但其往后的发展道路颇布荆棘，推出新产品和开发新市场，以“培养”潜在市场用户势在必行。 而高校，就是这样一个值得投资和开发的首选渠道。而今的大学生追求时尚，独具个性，且对流行前沿的产品追求之心甚切。校园中弥漫的是“青春的激扬和个人新款手机点缀的炫光”。但是真正进入高校校园宣传自己通讯产品的公司少之又少，基此，为了“让海尔通讯产品进入高校校园，让高校校园接纳海尔”公司应在高校加大广告力度和产品美誉度的宣传，则使海尔通讯产品某方面优于同类产品的“长”处根深蒂固，加强潜在市场的影响力，以使产品利润达到最大化，从而赢取更多的市场份额，使海尔通讯产品在川内的前景更广阔、更乐观，特拟《海尔通讯2005年夏季成都高校推广策划书》。WwW.ybask.cOm在策划过程中偏颇、疏忽之处难免，敬请提出宝贵意见。 关键词：高校推广 海尔产品 通讯行业分析 提高产品市场份额 abstract: the market of cell-phone of today, no longer can be eaten openly all over the world according to having a few models. the models of homogeneity and function morphism, is emerging constantly, it is the cell-phone rejected only that floods the market first, while the trade company is immersed in the profit is puzzled and consumers are enjoyable, some producers introduce colors and reject the cell-phone one after another , the cell-phone market is crowded with people at one time, the producer reaps fabulous profits by this too. but the cell-phone --this fashionable , modish communication products trade, its potential competition is fierce , cruel too it was that nokia put out 7250 first in 2003, originally thought this could do the large profit on ones own authority alone alone , sony ericsson t618 horizontal knife is it produce to abate unexpectedly, the posture at the price lower than the smuggled goods, let consumers shout cheap very much, but too cheap to choose it enough yet, motorola e635 begins to peddle, the screen a lot of better than the two and lens function, the price several hundred cheaper than the two, is it wipe away tears italy of the big sale to have much. but tears wave yet, alcatel ot735 play stand of the former , submit a written statement to bleed the price 2300, it really lets 7250 feel that is bleeding. haier communication products introduce to the market at this moment, though galaxy arrange qingdao right away monopolize 1/3 of the market share alone after peddling intelligently in color, but its development path later on quite deploys thistles and thorns , introduce the

[1] [2] [3] [4] [5] [6] 下一页