摘要:在博客用户人数飞速增长的背景下,博客快速融入到社会生活中,成为基于互联网的基础服务,并形成了一条以博客为核心的价值链条。基于4c营销理论,企业采取博客营销方式时更有利于与顾客的直接沟通,降低沟通与营销成本,提高企业竞争力,提升企业形象。
关键词:4c理论;博客营销;swot分析
abstract:with the rapid growth of blog users in the world, blog comes into social life quickly. it becomes one of the internet-based basic services and brings a series of new applications. so a new value chain is created, whose core is blog. based on 4c marketing theory, the paper thinks that blog marketing method is more conducive to direct communication with customers,reduce the communication and marketing costs, improve the competitiveness of enterprises and enhance corporate image.
key words:4c theory; blog marketing; swot analysis

一、企业博客营销的bbs和im(instant message)软件之后出现的第四种网络交流方式。lOCAlhOSt早在2004年,比尔•盖茨特别提到:“博客正脱离