iter believes that on health protection products, the core issue presently we face is the trusting one; moreover the core of advertisement tactic is focusing on the question. by the spirit of good faith and practicability do better the total and careful business instruction. and the writer elaborates the meaning of practicability. finally, the writer concludes “the way is good faith way and practical way, i think that is the only way of the health protection product marketing in china”. keyword： tealth protection product, marketing, good faith, practicability

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