浅析广告话语中社会文化信息渗透1.广告话语的解读 |
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engthen the skin’ s structure and restore suppleness,tone and vitality . Tired, dull skin can be the result of many factors, such as stress, pollution, dehydration or lack of sleep. Creatine has a protective effect on your skin, acdvaiing cell repair and stimulating collagen synthesis . Creatine actively works to enhance skin density and elasticity, resulting in greater tone and vitality. YOU STILL HAVE PLACES TO G0, PEOPLE TO MEET. SO IT’ S IMPORTANT THE FACE YOU SHOW THE WORLD LOOKS GOOD—TODAY AND TOMORROW, 下面是对该广告话语的分析。 2.1词汇分类 在描述男士的面部、皮肤和身体时,广告用了很多动词短语,如:lose its fnmness; look dull, tired, even lifeless; look tauter and firmer for longer; have specific skincare requirements; Man’s skin is thicker and greasier than a woman’s. 对于“NIVEA"男士护肤品,广告用了较多的形容词和一些动词来描述,如:active firming moisturiser; a technologically progressive treatment; actively ma上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] ... 下一页 >> |
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