摘 要： 上海成功申办2010年世界博览会，为上海的城市建设、环境保护、经济和社会发展、提升城市品位和市民综合素质带来了巨大的机遇和挑战。世博会将带来的主要经济效应有：推动上海产业结构的调整、带动基础设施建设的升级、对gdp的贡献效应、增加就业机会以及后续经济效应等。另外，世博会还将给我们上海带来其他效应，如；推动发展中国家在国际经济活动中的参与度，提高上海的知名度和区域辐射效应等。上海便利的交通设施和配套设施、良好的接待服务、合理的价位等优势，都为上海会展业的进一步发展提供良好的条件。当然，目前上海会展业的发展也存在着一些劣势。针对以上这些优势和劣势，发展上海会展业可以采用以下对策和建议：将会展业提升为支柱产业，强化其对经济的推进作用，促进会展业走向市场化和品牌化、实现规范化运作、引进和培养会展型人才、大力吸引外资，扩大对外合作和交流。总之，我们要万分珍惜举办2010年世博会的大好东风，用新的突破和佳绩，实现上海在新世纪的跨越式发展。 关键词: 世博会 会展业 abstract: the success of shanghai won the bidding of world exposition 2010 bring great opportunity and challenge for city construction, environment protection, the economic and social development, increasing city quality and residents’ quality of shanghai. the main economic effectiveness which the world exposition nice bring us: push forward the adjustment of industrial structure, promote update the basic facilities, the contribution effectiveness to gdp, increase the employment opportunities, follow-up economy effectiveness. besides, world exposition can bring us other effectiveness. for example: push forward the developing countries have more opportunities to ake active part in the international economic activities, promote the shanghai popularity, district radiation effectiveness and etc. the convenient transport facilities and coordinated facilities, good reception service, reasonable price and the other superiority all provide shanghai exposition industrial with good condition. of course, there existed some inferior positions in shanghai exposition industrial at present. we can use the strategies and suggestions in accordance with the both superiority and inferior position as follows: upgrade the exposition industrial to pillar industries. strenghthen its role in pushing forward the economy promote the exposition industrial to come to the market and have its own brand, realize the operation in standardize way, import and develop the talents for exposition, attract the foreign capital, expand the cooperation and communication with foreign country. in a word, we should really cherish the opportunity to hose the world exposition, realize the development of striding across by making a new breakthrough and good achievements in new century in shanghai. keyword： world exhibition , exhibition industry