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M & S Assignment of The Internal and External Audit |
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| M & S Assignment of The Internal and External Audit |
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l Summary
“Strategic assessment is an essential element of the strategy of formulation process. The aim of strategy assessment is to take stock of the current business situation with a view to realizing the strategic intent. Strategic assessments tend to be carried out formally in response to some clear trigger which may be poor performance or the arrival of a new chief executive.”(Hugh Macmillan, 2000, P81) Strategic assessment requires an understanding of the external business environment, internal resources, capabilities, and culture. The purpose of the external analysis is to know what affect strategic capability could be deployed to grasp an opportunity or minimise a potential threat. So the external analysi [1] [2] 下一页 |
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