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基于关系和供应链视角的民营企业品牌合作发展路径研究 |
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基于关系和供应链视角的民营企业品牌合作发展路径研究 |
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4]Shimizu Kazushi.The Proposal and implementation of the brand to brand complementation scheme——Intra-ASEAN economic cooperation,1987~1995:An analysis of relations between foreign direct investment multinationals and intraeconomic cooperation.Economic journal of Hokkaido University,1999,28:95~116 [5]Muzzarelli,F.Brand fruits and private labels.Cooperation or conflict?.Rivista di Frutticoltura e di Ortofloricoltura (Italy),Nov 1997,59(11):29~31 [6]陈钦兰.民营企业品牌合作与竞争的关系研究[J].山西财经大学学报,2007,(12):91~96 [7]Richard Jones.Finding sources of brand value:Developing a stakeholder model of brand equity[J].The Journal of Brand Management,October 2005,13(1):10~32 [8]Boonghee Yoo,Naveen Donthu,Sungho Lee.An examination of selected marketing mix elements and brand equity[J].Journal of the Academy of Marketing Science,2000,28(2):195~211 [9]P Seibert,M Weber.The Alliance:Regional credit unions cooperate to build on ATM brand and network[J].Credit Union Management.1998 [10]张桂梅.谨防品牌合作的陷阱[J].江苏商论.2005,(1):69~71 [11]洪珊、李美群.论零售商自有品牌合作开发的可行性[J].哈尔滨商业大学学报:社会科学版,2002,(4):46~4
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