their market strategy with multi_policies, look for their opportunity of long_term development in multi_scopes of business with advantages of differential and flexible patterns, and rely on their individual strength, mamagement concept, human resource and quality control system for design and work, to keep their manket position. according to features of middle and small enterpyises of housing decoration in shanghai municipality, the author makes a proposal on strategy for position and developing shanghai housing decoration industry. it covers integration innovation, effective reform, trade industrialization and brand forging. aiming at establishment of industeial park and cultivation of reputed enterprise, it encourages initiative in housing decoration, market_opening with legal conscinouness so as to upgrade shanghai housing decoration industry. keyword： shanghai housing, decoration development , strategy research and study

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