摘要:消费者心理对购买行为起着重要作用。不同城市的房地产消费者在选择住房的过程中有其不同的心理特点,文章通过对太原2009年上半年房地产市场消费者心理调查研究从消费者角度来分析住宅房地产市场及其影响因素。调查内容包括:购房者基本特征、购房者购买力偏好和影响因素等。通过分析,人们可以更清楚地了解房地产市场及其运作,从而促进房地产市场营销,规范房地产市场交易,指导消费者更加理性合理地消费。
关键词:太原住宅消费者特征;购买力分析;住宅消费偏好;购房影响因素
abstract:the consumer psychology plays an important role in buying behavior. the real estate consumers in different cities have different psychological characteristic in choosing the house. the paper takes taiyuan consumer psychology in the first half of 2009 as an example to study and analyze the residential real estate market and its influencing factor. the investigation content includes: the basic characteristics of buyers, the purchasing power preference and influencing factors of buyers. by analysis, people can clearly understand real estate market and its operation, so as to promote real estate marketing, regulate its market transactions, guide consumers to consume rationally and reasonably.
key words:taiyuan residential consumer characteristics; analysis of buying power; residential consumer preferences; purchase influencing factors

2009年,企业,甚至于一些住房销售的中介及媒体,不要总是打住房消费者的主意,不要以为用几句煽动性语言就会让这些住房消费者俯首帖耳,顺从地进入市场,而是要看看其房地产产品的价格合理不合理,产品质量如何,要学会分析消费者的心理。LoCaLhoST希望每一个住房的消费者都成为自己决策的主人,希望每一个住房消费者可以通过各种合理的方式、渠道来获得相应的信息。

参考文献
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