| 高职院校市场营销专业课程设置初探 |
|
|
|
摘要为了市场营销专业能更好地为培养地方急需的营销人才，为地区经济发展服务，我们应该根据市场的实际需要对这个专业的课程设置的进行分析，来进一步寻求合理的、为一般的非具有特殊指向性的高职市场营销专业所能普遍接受的课程设置方式。
中图分类号：G712 文献标识码：A
Shallow Analyse Course Design of Marketing Major
in Higher Vocational School中国论文联盟*编辑。
ZHAO Hua, LIU Hongliang
(Business Department, Jilin Electronic Information Vocational and Technical College, Jilin, Jilin132021)
AbstractFor the marketing department can be better training of marketing talent, in oder to service for local economics development, they should base the actual need of market to analyse its course design, to further explore a course design that is reasonable and can be generally accepted by Higher vocational marketing major of non-special directivity.
Key wordsprofessional curriculum design; local economic construction; national occupational standard; course integration; local characteristic
一个学校的专业课程的设置，标志着这个学校的专业建设的理念和教学指导思想的深刻程度。对于高等职业院校市场营销专业的课程设置，长期以来，无论是在实践上还是在理论上一直存在着不同的观念和认识。随着我国商品经[1] [2] [3] [4] [5] [6] [7] 下一页 |
|
|
| |
|
上一个论文： 市场营销实践性教学模式探索
下一个论文： 从市场营销角度看CPI指数 |
|
用户登录 
新用户注册 