an mateo, calif.based siebel because it's the crm market leader. but j.d. edwards decided to buy youcentric after it had trouble integrating its applications with siebel's software, he added (see box at left).
siebel "was the wrong product for j.d. edwards" because of the latter company's focus on midsize users, said joshua greenbaum, an analyst at enterprise applications consulting in daly city, calif.
the youcentric software looks to be a better fit with j.d. edwards' installed base, he said.
j.d. edwards lost $179.8 million in the fiscal year that ended in october but returned to profitability in its latest quarter. greenbaum said the company appears to be moving out of turnaround mode and making progress in positioning itself as a customerfocused vendor. "they're not ramming too much technology down users' throats," he said.new man in town q&a
bob dutkowsky took over as chairman, president and ceo of j.d. edwards this year. he spoke with computerworld last week about some of the key issues he's dealing with at the company.
on its efforts to break into the crm market after initially reselling siebel's applications: "we learned about siebel.... we learned it was really too complex a tool to integrate and deploy in the midmarket. we bought youcentric in november, and by december, it was more integrated with j.d. edwards than we could get siebel to be after two years of trying. since we closed the acquisition, we've announced three versions [of the crm applications], and each has been more integrated than the one before."
on j.d. edward's competition: "sap, oracle and microsoft are real competitors, and they take these markets seriously. our strategy has got to be that we are quicker than they are. you could see our sense of urgency around the area of crm."
on the internal ch
anges he has made at j.d. edwards: "i have asked the company to do three things. we've tightened up our focus into segments product areas and industry verticals. second, i asked them to dramatically improve execution. the third thing is i asked them to do everything with a sense of urgency."
on product development and marketing: "before, i think we built products and stuck them out into the market,. now, what we are doing is listening to customers to tell us what to do and then delivering on that very carefully."
marc l. songini
the focus of focus
j.d. edwards announced the following prod
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