提 要：本文以功能语法、语篇体裁及其社会目的为理论框架，以地区宣传画册《精品龙岩》为语料，探讨语篇体裁与最佳翻译策略选择之间的动态关系，从语篇的体裁目的入手分析和论述翻译的对等问题，探究其汉译英的策略选择。结论是：译文的评价标准应放在文化语境层面，任何翻译手法只要能达到位于体裁层面的社会目的，都应看成可行的翻译方法。
　　关键词：文化语境；体裁目的；《精品龙岩》；汉英翻译策略
　　　　
　　On the Equivalence between the SL Text and TL Text and
　　the Translation Strategy Choices from the Perspective of the Genre’s Social Purpose
　　—A Case Study Based upon the Public Brochures
　　Li Guo-qing Jin Zhi-bo
　　（Jinan University, Guangzhou 510632, China）
　　This paper mainly explores the dynamic relationship between the genre’s corresponding social purpose and the choice of the translation strategies. The research work is carried out around the illustration and discussion of the criterion of the “equivalence” from the perspective of the genre’s social purpose and the functional grammar. The tentative conclusion of the research is that the criterion of the “equivalence” between sou

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